About IMC Analytics

Scot Wheeler, IMC Analytics’ Founder & Lead Consultant is passionately committed to applying analytics-driven methodologies with supporting technologies for omni-channel consumer experience delivery optimization, demand generation, and internal operations improvement. Scot has over two decades of experience overseeing teams in developing consumer intelligence, planning cross-channel consumer experience and delivering performance evaluation, prospect conversion propensity scoring, environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts.

Scot developed the firm while an Adjunct Lecturer at Northwestern University’s Medill Integrated Marketing Communications Master’s Degree program, where he taught Statistics and Digital Analytics. His book, “Architecting Experience: A Marketing Science and Digital Analytics Handbook for Optimized Digital Experience Delivery,” was published by World Scientific Press in 2016, and a second edition is being developed for 2020.

Scot Wheeler received his MBA in Strategy, Finance and Marketing from Northwestern University’s Kellogg School of Management. His professional background spans a variety of technology, consulting and agency roles in agencies, with technology firms, and in e-commerce. From his start in software development, Scot’s 20+ years of experience at the intersection of technology and marketing includes work with Yahoo!, HP, Electronic Arts, AT&T, MasterCard, State Farm, USAA, Progressive, Conagra, Unilever, Peapod/Ahold and adidas.

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