Refine Your Personalization Efforts by Ditching Tech-First Tendencies

Refine Your Personalization Efforts by Ditching Tech-First Tendencies

When I ask organizations about their marketing roadmaps, they often stress the need for personalization capabilities in digital experience delivery as one of their top organizational objectives. The problem with this focus, however, is that implementing personalization capabilities is not an end in itself.

Read more in the second post in my series on personalization on CMSWire.

Posted in CRM