Personalization Isn’t the Goal, Conversion Is

Personalization Isn’t the Goal, Conversion Is

All marketers want to evoke action from their target audience. We try, in our digital marketing and advertising, to deliver relevant content that causes our audiences to act.

A lack of conversion often corresponds to a lack of relevant content. And lack of relevance is a result of failing to understand that audience’s interests and needs.

Read the original post at CMS Wire