You have an amazing idea or approach for applying data & analytics to a big problem out in the market. To share that idea in a powerful and profitable way, you need to tell a story about a very complex and unique thing in a clear and common-sense way.
Founders and engineers are often too close to the technology to step back and understand what needs to be made clear about how their approach is uniquely valuable in solving problems of practice.
An outside perspective helps to translate the details into a compelling value-based story. Our services include:
- Identifying the qualities of your data-driven product or service that will be most compelling to the largest consumer target.
- Crafting a marketing position around these qualities, and developing a marketing approach that leverages learning and optimization to maximize effective reach.
- Solutions Incubation/Start-up Studio service.