Creativity and data-driven design do not need to be opposing forces. Agencies that can show they have excellence in both will hold an advantage over those who position and deliver on just one or the other.
IMC Analytics will help your agency:
- Understand how “consumer-centered” and “data-driven” approaches can be woven into the unique creative delivery you’re differentiating yourself with today.
- Deliver expert-level content around your agency’s unique “consumer-centered” and “data-driven” story for agency promotion and response to proposals.
- Bring the “data-driven” message into practice through staff workshops and coaching. Or go a step further with data/analytics-based product and service design and delivery support, including consumer data privacy and security standards compliance.