IMC Analytics helps organizations of all sizes understand their consumers, unlock new opportunities and optimize the digital marketing practices that will drive measurable business results. We deliver expert digital experience strategy guided by consumer insights and marketing analytics and enabled through the effective application of marketing technologies.
Scot Wheeler, IMC Analytics’ Founder & Lead Consultant, is an Adjunct Lecturer at Northwestern University’s Medill Integrated Marketing Communications Master’s Degree program, where he teaches Digital Analytics. His book, “Architecting Experience: A Marketing Science and Digital Analytics Handbook for Optimized Digital Experience Delivery,” was published by World Scientific Press in 2016.
He is a leader in digital analytics delivery, with over a decade of experience overseeing teams in developing consumer intelligence, conducting cross-channel performance evaluation, prospect conversion propensity scoring, environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts.
Wheeler received his MBA in Strategy, Finance and Marketing from Northwestern University’s Kellogg School of Management. His professional background spans a variety of technology, consulting and agency roles. From his start in software development, Scot’s 20 years of experience at the intersection of technology and marketing includes work with Yahoo!, HP, Electronic Arts, AT&T, MasterCard, State Farm, USAA and GE.