5 Drivers of Personalized Experiences: A Walk Through the AI Food Chain

5 Drivers of Personalized Experiences: A Walk Through the AI Food Chain

The future is already here — it’s just not very evenly distributed” — William Gibson 

The only way we will ever succeed at delivering personalized experiences across the broad landscape of customer experience interaction points will be thanks to the rise of the machines.

Thanks to advertising and marketing technologies, brands can now start to conduct programmatic decision-making across the their paid, earned and owned channels, serving up what a computer algorithm believes is the right content for the person at hand at that time.

But when it comes to understanding how computers make real-time experience delivery decisions…

Read the original post at CMS Wire

Posted in CRM